As British Vogue reported,
according to a report by NYU and Luxury Lab's new Digital IQ, the top five most
"digitally competent" brands are Kate Spade,
Coach, Gucci, Dolce &
Gabbana and Burberry,
who's currently in the lead.
"From live streams to runway shows to an arms race on
social media platforms, brands are seeking the halo of innovation that
comes from inspired online programming," said Luxury Lab founder Scott
Galloway. "However, most fashion brands still approach digital as a series
of pet projects rather than presenting a coherent multi-platform strategy.
Although 94 per cent of brands in the Index have a presence on Facebook, one in
five still lacks e-commerce capability."
“Kate Spade was commended for the
label's "blending of smart e-commerce tactics with a strong social and
mobile presence". Other labels to be included in the top 10 include Tory
Burch for its impressive online store, Ralph Lauren for its New York Times iPad app
takeover, Hugo Boss
for its newly launched YouTube
channel and high mobile scores, Louis Vuitton for its Amble app and Michael Kors for its recently opened
Destination Kors website.”
Via Vogue UK
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