Hermes' pop up scarf stores

Have you heard the juicy news? Luxe fashion house Hermes opened two brand new pop up shops in London. 

Launching their exclusive scarf collection J'aime Mon Carre (or I Love My Scarf!) for a limited time only, the pop up stores will coincide with the launch of the label’s new website showcasing their collaboration with photographer Matt Irwin, who traveled around four capitals with four models, to document street chic ways to style the Hermes scarf!

And offering us in-store expert advice on the most stylish ways to tie your scarves, along with the opportunity to be papped by one of the label’s leading photographers, the pop up stores are the must-go-to shopping experience of the season.