Pandora Malaysia

In ancient times, charm bracelets were worn to either ward off evil or for good luck, depending on how the charms were strung together. Back then, charms were crafted from natural materials like seashells or animal bones.

Today, charm bracelets are no longer used as talismans but as a fashionable means of telling a story.

Danish brand Pandora has over 800 assortments to tickle your fancy and given the many choices of pretty charms available, you will surely not stop at one just bracelet.

Distributed locally by Habib Jewels, Pandora’s charms are made in both 14K solid gold and high quality sterling silver. The charms come in a variety of precious or semi-precious stones, pearls, enamel and Murano glass.

Aptly called Moments, the brand’s feminine and versatile collection offers popular charm bracelets which can be customised to reflect one’s personality.

Pandora jewellery was established in 1982 in Copenhagen, when Danish goldsmith Per Enevoldsen and his wife, Winnie, began making jewellery by hand in a 30sqm showroom. Today, the label is sold in more than 40 countries, and found in more than 10,000 jewellery retailers worldwide with more than 300 Pandora concept stores.

Its major breakthrough came in 2000 when the label launched its unique and patented concept for bracelets with interchangeable charms.

Drawing from the success of the charm bracelet, Pandora launched the Compose earring collection – a range of interchangeable hoop earrings with different hangers – in either sterling silver or 14K gold.

Pandora also offers a comprehensive jewellery line called Stories, which consists of matching earrings, rings and necklaces with pendants.

And then, there’s Ring Upon Ring, which is essentially a number of stackable rings put together, available in both chunky and delicate shapes; Liquid Silver, a collection of jewellery pieces in high quality sterling silver; and LovePods, an exclusive line of jewellery in 18K yellow, rose or white gold. Pandora also offers a range of premium Swiss-made watches with sapphire crystal and quartz movements, called Black Crown Diamond.

The brand was first made available to Malaysians at Habib Jewels’ stores last September at its Suria KLCC and Ampang Point branches in Kuala Lumpur. Since then, two new standalone Pandora outlets located in Bangsar Village II, KL, and Empire Shopping Gallery in Subang Jaya, Selangor, have opened.