OldTown White Coffee’s history can be traced back to the incorporation
of White Café in 1999, with the intention to provide quality white
coffee to Malaysian households and the food services industry. Its
founders formulated their own blend of 3-in-1 instant white coffee and
commenced manufacturing in 1999. The same year, they successfully
commercialised the instant 3-in-1 coffee mix under the ‘OldTown’ brand
name for the retail sector. By end of 2009, the OldTown 3-in-1 instant
coffee mix was sold at 1,348 retail outlets in Malaysia, 550 retail
outlets in Singapore and 2,100 retail outlets in Hong Kong.
In 2005, it expanded vertically into the food services sector by opening
a chain of café outlets based on the traditional Ipoh coffee shop
setting and ambience under the ‘OldTown White Coffee’ brand name. Since
the opening of its first café outlet in Ipoh in 2005, its chain of café
outlets has expanded to around 160 café outlets in Malaysia and
Singapore. This includes fully and partially owned, and franchised café
outlets. The management has successfully mixed tradition with modern
conveniences, revamped and revived the traditional café concept into a
successful working model with outlets conveniently located and easily
accessible to customers.
And this is a drink I will have at Old Town - Signature Ice-blended |
This is my all time fav. food at Old Town |
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